Smalls is made from human-grade ingredients, without preservatives or flavor additives, and cooked gently by our USDA-certified cooking partner in Chicago to maintain nutrition. We believe real food makes a big difference.
Molly & Helen09.01.17 –
Molly is a writer at the New York Times, and lives with Helen, her 'lovable but irascible' Abyssinian cat.
HI MOLLY! When did you know you were a cat person? Why do you think you are one?
I grew up in a small town in Northern California that was overrun with feral cats. My favorite hobby was to coax them out of the blackberry bushes and spend hours petting and scratching them. That’s when I knew that I was destined to be a full-on cat lady.
How old is Helen? How long have you had her?
Helen is a 2 1/2 year old Abyssinian cat. She’s extremely active and enjoys playing fetch, riding around on my shoulders, surmounting obstacles, and spending quality time with her plastic toy zebra. My relationship with Helen is symbiotic. She is lovable but irascible.
“I’m so happy to know that Helen is being fed by a company run by people who love cats AND are deeply knowledgeable about their needs.”
Nice. So what made you try out Smalls?
I was feeding Helen cans of Fancy Feast from the grocery store. I vaguely knew that this was not the healthiest option for her but wasn’t sure where else to look.
How is that different from how you feel now?
I’m so happy to know that Helen is being fed by a company run by people who love cats AND are deeply knowledgeable about their needs.
Have you noticed any changes in HELEN since SWITCHING TO Smalls?
I didn’t know it was possible for Helen to become more playful than she already is, but her energy levels and sociability have increased by leaps since she started scarfing Smalls. Her coat is glossier and—is this TMI?—her breath smells way fresher. No more feline halitosis!
Her coat is glossier and—is this TMI?—her breath smells way fresher. No more feline halitosis!
AND HOW DID THE TRANSITION GO?
Cats are finicky but adaptable. I started with a small dab of Smalls on a separate plate near Helen’s normal food. She sniffed but did not partake for a day or two. I moved the plate closer gradually and then began adding small scoops to her food. Over the course of a week she was fully transitioned, with a few setbacks along the way. Patience pays off!
Park Slope, BK
"The food seems to have helped with hairballs, particularly for my long-haired cat."
"The cats seem more energetic and their fur got fluffier."
HOW HAS SMALLS SIZED UP FOR YOUR CAT? LET US KNOW: email@example.com
Megan, Pippin, & Lentil06.01.17 –
Park Slope, BK
Megan works at Square and lives with her two cats - Pippin, adopted from a vet, and Lentil, rescued as a stray
HI MEGAN! TELL US A LITTLE ABOUT PIPPIN AND LENTIL.
If Pippin is the prototypical cat — that is, aloof — Lentil is the dog of our apartment, flopping on the floor to demand belly scratches when I return home from work and spending hours curled up in the nook of my arm. Or licking our hair and faces if we don’t wake up early enough in the morning. I never had a pet before these two, and now I can’t imagine coming home to an empty apartment.
SOUNDS LIKE TRUE LOVE. WHAT WERE PIPPIN AND LENTIL EATING BEFORE SMALLS?
My cats have always eaten wet food. Despite this, my cat had some urinary tract issues and nearly had to get an invasive surgery. After this episode I did a lot of research about cat food, and the results were not promising.
“With Smalls, I know exactly what I'm feeding them and can feel confident that it's truly the best choice for my cat's health.”
NICE. SO WHAT MADE YOU TRY OUT SMALLS?
Many supposedly "high quality" foods can have everything from road kill to gross fillers that are actually harmful for your cat. It's really difficult to know what exactly you're feeding your pets, and a poor diet can have a significant impact on their health. With Smalls, I know exactly what I'm feeding them and can feel confident that it's truly the best choice for my cat's health. Short of going through the onerous task of making cat food yourself, Smalls is the next best thing.